Synthetix — Enterprise Marketing Intelligence & Campaign Redesign
A high-performance B2B marketing command center offering multi-channel attribution, campaign velocity metrics, and automated lead scoring.
Key Project Highlights & Outcomes
Modernized legacy interface into a clean, executive-level analytics suite
Reduced dashboard render latency by 65%
Built modular chart widgets that adapt seamlessly across screen sizes
The Challenge
Legacy enterprise marketing portals suffered from visual clutter, confusing navigation, and 5-second dashboard load times that frustrated VP-level stakeholders.
Our Approach & Technical Solution
Redesigned the entire web platform with clean data hierarchies, custom SVG metric cards, responsive drawer navigation, and instant client-side filtering.
Interface Showcase & Views
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